Meet the Founder & Team. Nicholas Potts (“Nick”)
Since 2011, Smart Resources Recycling Ltd has been actively trading a diverse range of recyclable commodities, building strong and lasting relationships throughout the global recycling sector.
Today, we operate as global recycling commodities brokers, connecting suppliers, recyclers, processors, and end users across international markets. Over the years, our business has evolved to become a specialist supplier and trading partner within the End-of-Life (EOL) Tire Recycling and Automotive Shredder Residue (ASR) Industry focusing on the sustainable recovery, processing, and international movement of waste recyable materials.
Our Commitment
At Smart Resources Recycling, sustainability is more than a business objective. It is a responsibility.
♻️ Advancing the circular economy
🌱 Reducing waste through recycling and resource recovery
🌍 Supporting responsible global environmental stewardship
🤝 Building long-term partnerships based on trust, performance, and integrity
Processing & Supply Solutions.
Smart Resources Recycling works with a global network of trusted recycling facilities and industry partners to supply EOL tire materials in a variety of formats, including:
Baled Tires
Prepared for efficient storage, handling, and international containerized export.
Shredded Rubber
Processed to customer specifications in a range of particle sizes suitable for:
- Alternative Fuels
- TDF Applications
- Civil Engineering Projects
- Rubber Manufacturing
- Recycling & Recovery Operations
Automotive Shredder Residue (ASR)
We also source and supply Automotive Shredder Residue materials, supporting downstream recycling and energy recovery markets worldwide.
Meet the Smart Team
Behind every successful project is a team of experienced professionals dedicated to delivering innovative and sustainable recycling solutions worldwide.
We invite you to meet the people who make Smart Resources Recycling a trusted partner within the global tire recycling industry.
Founder
Nick Potts
Nick has over 20 years experience in the import/export of various commodities. He has built Smart Resources Recycling into a respected and highly experienced waste commodities brokerage.
Global Operations
Dominic Potts
Dominic has spent the last 30 years running different businesses and working for FTSE 250 companies. He has now brought that experience to work with his brother to help grow Smart Resources Recycling.
Middle East Office
Burcin Bilgin
Burcin has worked for many years in sales and business development person across a diverse range of industries, including earthmoving machinery, automotive, machinery and metal engineering. In 2020 he established his own company as an export consultant. Currently active in compressed gas and recycling industries.
European Office
Gennaro (Rino) Russo
Rino has over 40 years of experience and a proven history working in the freight forwarding industry. Skilled in Negotiation, Waste, Operations Management, Sustainability, and Sales. Strong business development professional who graduated from Università degli Studi di Napoli ‘Federico II’.
European Office
Valentina D'Alessandro
Vale, superb customer relations, contacts with foreign agents, customers, and suppliers. Management of orders and contracts, delivery times and dates. Organization, verification, and care of the shipping status (by land/ocean) as well as the necessary documents requested.